Bud Heavy Anyone?

Ever wonder why the brewers of Bud don't name the not "Bud Light" product Bud Heavy? If one is light and they are substantially different the over is heavy is it not. Or maybe Bud "Light is another blatant attempt at manipulation of the consumer mind by product labeling and sneaky ad campaigns. Aren't most of the names and product labels thrown at us some kind of attempt at manipulation of our emotions and reasoning? Come on, admit it they tug our inner strings don't they?